SEO Competitor Research for Keyword Targeting
Market research is always a crucial step in the development of any marketing strategy or plan. To use a sporting analogy, without competitor research, it's...
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Beginner’s Guide to SEO Keyword Research
Keyword research is a fundamental aspect of SEO. It provides guidance on targeting, allowing SEOs to understand the search landscape. Through data on monthly search...
A guide to buyer personas and why they’re important
Let's get the basics out of the way. What is a buyer persona? Well, it's fancy marketing speak for your target audience. A buyer persona is...
Does Google Really Care About Users?
If you've read any of our SEO Guides for beginners, there is a constant theme: the user comes first. Create content for the user. Set...
Google test SERP UI: sitelink tiles & page 2 feed loading
The SEO community are well aware of Google's continuous testing and updating of their search algorithms. The fluctuations that major updates cause ripple through the...
Google Penalties
The infamous Google penalty. Over the years various Google penalties have worked to clean up the SEO industry. They have dominated SEO news at times and...
Why is SEO important & why should you invest?
Let's first address the elephant in the room. We're an SEO agency, selling and delivering SEO services is our main source of income. One could...
The Fundamentals of SEO
Search engine optimisation can be a daunting subject. You'll hear things like 'Over 200 ranking factors'. You'll come across those that specialise in technical SEO....
How do search engines work?
Search engines act as our digital viewport to the world's information. It's amazing to think of the transition made by society in the last few...
A History of SEO
Search engine optimisation is the practice of increasing a website's visibility. As the name suggests, SEO refers to a website's visibility on search engines such...