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Digital marketing news from Catchworks on all things search: SEO, PPC and web design.

Cycling Competition

SEO Competitor Research for Keyword Targeting

Beginner's SEO guides News SEO Guides
Market research is always a crucial step in the development of any marketing strategy or plan. To use a sporting analogy, without competitor research, it's...
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money

Does Google Really Care About Users?

News SEO UI / UX
If you've read any of our SEO Guides for beginners, there is a constant theme: the user comes first. Create content for the user. Set...
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Tiles used for Google sitelinks

Google test SERP UI: sitelink tiles & page 2 feed loading

Google Updates News SEO UI / UX
The SEO community are well aware of Google's continuous testing and updating of their search algorithms. The fluctuations that major updates cause ripple through the...
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Searching

How do search engines work?

Beginner's SEO guides News SEO Guides
Search engines act as our digital viewport to the world's information. It's amazing to think of the transition made by society in the last few...
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Books

A History of SEO

Beginner's SEO guides News SEO Guides
Search engine optimisation is the practice of increasing a website's visibility. As the name suggests, SEO refers to a website's visibility on search engines such...
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Google to incorporate further ‘Page Experience’ ranking factors in 2021.

Google Updates News
May 2020 was a pretty busy month for the big G....and the world in general. We had the ‘Force Update’, more formally (and more boringly) known...
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Temptation

Forget keywords, focus on solutions.

SEO
There is a danger of oversimplification when offering SEO advice. We've all heard something along these lines when it comes to content creation:  “Research target keywords,...
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Star Wars figurines

May 2020 Core Update: Can we stop the speculation?

News SEO
Okay, here we go.  This could be unpopular. If you're a website that has lost traffic because of this update and want to know how to...
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SparkToro

SparkToro review: 5 ways it surprised us

Marketing Tools News PPC SEO
Rand Fishkin and Casey Henry have spent the past 2 years developing their main product over at SparkToro. Whilst they had already released free tools...
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7 Steps to nailing the Skyscraper Technique in 2020

Link Building Guides SEO
Let's call it right off the bat. These are all things you should know. You're probably already doing some of them.  It's like doing a...
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About us

Catchworks challenges the normal agency/client model. We changed it to suit modern working practices & deliver specialist, performance based expertise.

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Featured posts
SEO Competitor Research for Keyword Targeting

SEO Competitor Research for Keyword Targeting

Beginner's Guide to SEO Keyword Research

Beginner's Guide to SEO Keyword Research

A guide to buyer personas and why they're important

A guide to buyer personas and why they're important

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