SEO Competitor Research for Keyword Targeting
Market research is always a crucial step in the development of any marketing strategy or plan. To use a sporting analogy, without competitor research, it's...
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Does Google Really Care About Users?
If you've read any of our SEO Guides for beginners, there is a constant theme: the user comes first. Create content for the user. Set...
Google test SERP UI: sitelink tiles & page 2 feed loading
The SEO community are well aware of Google's continuous testing and updating of their search algorithms. The fluctuations that major updates cause ripple through the...
How do search engines work?
Search engines act as our digital viewport to the world's information. It's amazing to think of the transition made by society in the last few...
A History of SEO
Search engine optimisation is the practice of increasing a website's visibility. As the name suggests, SEO refers to a website's visibility on search engines such...
Google to incorporate further ‘Page Experience’ ranking factors in 2021.
May 2020 was a pretty busy month for the big G....and the world in general. We had the ‘Force Update’, more formally (and more boringly) known...
Forget keywords, focus on solutions.
There is a danger of oversimplification when offering SEO advice. We've all heard something along these lines when it comes to content creation: “Research target keywords,...
May 2020 Core Update: Can we stop the speculation?
Okay, here we go. This could be unpopular. If you're a website that has lost traffic because of this update and want to know how to...
SparkToro review: 5 ways it surprised us
Rand Fishkin and Casey Henry have spent the past 2 years developing their main product over at SparkToro. Whilst they had already released free tools...
7 Steps to nailing the Skyscraper Technique in 2020
Let's call it right off the bat. These are all things you should know. You're probably already doing some of them. It's like doing a...