SEO Competitor Research for Keyword Targeting
Market research is always a crucial step in the development of any marketing strategy or plan. To use a sporting analogy, without competitor research, it's...
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Beginner’s Guide to SEO Keyword Research
Keyword research is a fundamental aspect of SEO. It provides guidance on targeting, allowing SEOs to understand the search landscape. Through data on monthly search...
A guide to buyer personas and why they’re important
Let's get the basics out of the way. What is a buyer persona? Well, it's fancy marketing speak for your target audience. A buyer persona is...
Google Penalties
The infamous Google penalty. Over the years various Google penalties have worked to clean up the SEO industry. They have dominated SEO news at times and...
Why is SEO important & why should you invest?
Let's first address the elephant in the room. We're an SEO agency, selling and delivering SEO services is our main source of income. One could...
The Fundamentals of SEO
Search engine optimisation can be a daunting subject. You'll hear things like 'Over 200 ranking factors'. You'll come across those that specialise in technical SEO....
How do search engines work?
Search engines act as our digital viewport to the world's information. It's amazing to think of the transition made by society in the last few...
A History of SEO
Search engine optimisation is the practice of increasing a website's visibility. As the name suggests, SEO refers to a website's visibility on search engines such...
7 Steps to nailing the Skyscraper Technique in 2020
Let's call it right off the bat. These are all things you should know. You're probably already doing some of them. It's like doing a...