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SEO Guides

We’ve created a set of SEO guides, from those just starting out to more specific guides from technical SEO to link building and data analytics.

Cycling Competition

SEO Competitor Research for Keyword Targeting

Beginner's SEO guides News SEO Guides
Market research is always a crucial step in the development of any marketing strategy or plan. To use a sporting analogy, without competitor research, it's...
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Laptop on desk

Beginner’s Guide to SEO Keyword Research

Beginner's SEO guides SEO Guides
Keyword research is a fundamental aspect of SEO. It provides guidance on targeting, allowing SEOs to understand the search landscape. Through data on monthly search...
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Models

A guide to buyer personas and why they’re important

Beginner's SEO guides SEO Guides
Let's get the basics out of the way. What is a buyer persona?  Well, it's fancy marketing speak for your target audience. A buyer persona is...
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Warning

Google Penalties

Beginner's SEO guides SEO Guides
The infamous Google penalty. Over the years various Google penalties have worked to clean up the SEO industry. They have dominated SEO news at times and...
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Invest

Why is SEO important & why should you invest?

Beginner's SEO guides SEO Guides
Let's first address the elephant in the room. We're an SEO agency, selling and delivering SEO services is our main source of income.  One could...
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Pillars

The Fundamentals of SEO

Beginner's SEO guides SEO Guides
Search engine optimisation can be a daunting subject. You'll hear things like 'Over 200 ranking factors'. You'll come across those that specialise in technical SEO....
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Searching

How do search engines work?

Beginner's SEO guides News SEO Guides
Search engines act as our digital viewport to the world's information. It's amazing to think of the transition made by society in the last few...
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Books

A History of SEO

Beginner's SEO guides News SEO Guides
Search engine optimisation is the practice of increasing a website's visibility. As the name suggests, SEO refers to a website's visibility on search engines such...
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7 Steps to nailing the Skyscraper Technique in 2020

Link Building Guides SEO
Let's call it right off the bat. These are all things you should know. You're probably already doing some of them.  It's like doing a...
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About us

Catchworks challenges the normal agency/client model. We changed it to suit modern working practices & deliver specialist, performance based expertise.

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Featured posts
SEO Competitor Research for Keyword Targeting

SEO Competitor Research for Keyword Targeting

Beginner's Guide to SEO Keyword Research

Beginner's Guide to SEO Keyword Research

A guide to buyer personas and why they're important

A guide to buyer personas and why they're important

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