There are lots of different ways to come up with a brandname. You can go the literal route, the made up word route or the completely meaningless route. All have their pros and cons. If you’re interested, we’ve included some of the reasoning behind Catchworks below:
Underlying Theory: Searches.
Some are still further away. They stretch as far as the eye can see. These are searches that are still relevant but not at that transactional stage. They represent opportunity. They show the extent of people searching for related content. They might not be actively looking for your brand, product or service but they can be persuaded. It’s a vast field of searches ready to be harvested.
You’ve likely guessed it already. That’s where the ‘catch’ in Catchworks comes from. We help you spread a digital net to catch relevant searches as they pass you in cyberspace. We felt it was important to categorise these searches in our little metaphor. Some businesses will have a lot of success catching very relevant and transactional searches. Others may have to create a strategy that focusses on the wider searches. We don’t paint by numbers. Which conveniently leads us on to the ‘works’.
Underlying Theory: Performance
We may not reach the radical heights of the SR-71 Blackbird. That’s fine. We are more interested in the ethos behind the name.
We want to change the agency model to suit modern working practices & deliver specialist, performance based expertise. We must help our clients to spread their net to all relevant searches. We will then tailor their projects to convert these searches.
Our agency model will then help us to keep an ethos of specialism and creativity. It is this focus on high performance that will help our clients. A virtuous circle if you like.