What was the May 2020 Core Update?
It also received some criticism because of the Covid-19 pandemic’s impact on society. For those that lost traffic, it comes at a very inopportune time. Let’s just say that for the majority of people business isn’t good during Covid-19. In our opinion, there are also going to be winners and Google needs to update their system. It’s unfortunate for those that are negatively affected, it truly is, but this is about macro-level improvements.
What did the May 2020 Core Update Target?
Everyone can't be a loser...
There are some interesting thoughts:
- Double listings were prevalent before the update, especially from Amazon and Pinterest. This feels like a coincidental form of confirmation bias. The May Core Update has not cause double listings, they were there beforehand. They may have been exarcebated by the update.
- It’s really interesting to consider how search behaviour has changed due to the pandemic. This is clearly going to have an effect on website’s traffic. We also need to take into account how businesses (and marketing plans) may have changed due to the pandemic. Surely this would mean that some start to win more than others?