Google to incorporate further ‘Page Experience’ ranking factors in 2021.
May 2020 was a pretty busy month for the big G....and the world in general. We had the ‘Force Update’, more formally (and more boringly) known...
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Forget keywords, focus on solutions.
There is a danger of oversimplification when offering SEO advice. We've all heard something along these lines when it comes to content creation: “Research target keywords,...
May 2020 Core Update: Can we stop the speculation?
Okay, here we go. This could be unpopular. If you're a website that has lost traffic because of this update and want to know how to...
SparkToro review: 5 ways it surprised us
Rand Fishkin and Casey Henry have spent the past 2 years developing their main product over at SparkToro. Whilst they had already released free tools...
7 Steps to nailing the Skyscraper Technique in 2020
Let's call it right off the bat. These are all things you should know. You're probably already doing some of them. It's like doing a...
How can search help fight coronavirus?
You don't need us to tell you that things are a little bizarre at the moment. The world has seemingly pressed the pause button. The...
How to optimise for Google Discover
Google are now displaying Google Discover report data in Search Console. That's great for you guys that are active in pursuing this type of traffic,...
What’s wrong with the agency model?
You can interpret that title one of two ways. On one hand the model works, it has delivered growth and revenue over the years. On...
Search Console adds report for Google Discover Data
In April 2020, Google added data from Google Discover to Google Search Console. It supplements the popular Performance report, displaying data specific to Google Discover....
We don’t paint by numbers
Nope, we're not talking about actually painting. Neither does this reflect on the argument whether SEO is art or science. So what do we mean...