Search engines act as our digital viewport to the world’s information. It’s amazing to think of the transition made by society in the last few decades. We’ve moved from paper files stored in a boring greyish cabinet to instantly accessible online information on our devices.
What's the purpose of a search engine?
How do Search Engines generate their results?
We can see here that the data for this current conversion is provided by Morningstar
Knowledge Graph information is amalgamated from other sites, such as Wikipedia in this case.
Even a Google product like Google Translate sometimes relies on a community to verify things.
Crawling the web
Indexing the web
Ranking the web
Another example would be location based search. You might search ‘Italian restaurant in central London’, or ‘Wine bar near me’. This search has a different intent, and therefore will need different weighting. In this scenario, other factors may be more relevant. for example, your location or whether the restaurant or wine bar is open? This information may be crawled on the site or be known through Google My Business.