You may have noticed throughout this article that we have focussed on establishing your target search terms and topics. There are more specific types of competitor research that relate to content creation and link building.
At this stage in the process though, we’re doing our due diligence on the work conducted up to this point. In essence, we’re using it to solidify our targeting strategy.
Use this data to create a picture of which competitors are targeting which searches and topics. We should also have an understanding of the inherent authority and scale of competitors. These two factors are essential in building out your target keywords.
You will have to make judgement calls and we appreciate that is no easy task as a beginner.
That’s why this research is important. We need to know what we are up against.
As we progress through these guides, we’ll dive deeper into competitor research. We’ll look at how to identify specific opportunities within content such as featured snippets and SERP features. We’ll look at how we use backlink analysis to mould your own linkbuilding strategy.
For the moment, and with this process, we now have an overview of the market. We know which search terms and topics are most competitive. We can make educated decisions on where to focus our targeting. Whilst some of this information may not feel hugely impactful at the moment, it will come in useful very shortly!